FMCG distributors raise concern over unregulated growth of 'quick commerce'

FMCG distributors have raised concerns over the "rapid and unregulated growth" of quick commerce platforms, saying it needs immediate scrutiny.

In a letter written to Commerce & Industry Minister Piyush Goyal, FMCG distributors' body AICPDF said this unchecked expansion of quick commerce platforms, which typically deliver goods within 10 to 30 minutes, is creating an "uneven playing field", threatening the livelihoods of millions of small retailers and distributors who have been the backbone of India's retail sector for decades.

The All India Consumer Products Distributors Federation (AICPDF) also suspected potential violations of FDI regulations by these quick-commerce companies and sought an immediate investigation into the operational models of these platforms.

The rapid growth of quick commerce platforms like Blinkit, Zepto and Instamart has posed significant challenges to the traditional retail sector and the established fast-moving consumer goods (FMCG) distribution ...