US Open fans stunned as iconic cocktail cost is raised to $23 each with tournament making $10 million off it alone
TENNIS fans will be forced to empty their wallets to quench their thirst at this year’s US Open.
Many fans consider the iconic Honey Deuce cocktail one of the highlights of the tournament, but those fans won’t get it for cheap.
Vodka brand Grey Goose is one of the title sponsors of the US Open, and the Honey Deuce is the tournament’s signature cocktail as a part of that deal.
The drink is made with Grey Goose vodka, lemonade, raspberry liqueur, and honeydew melon balls and comes in a souvenir cup.
During the 2023 tournament, the Honey Deuce cost fans $22 each, but that figure was bumped to $23 for the 2024 tournament.
The US Open sold over 450,000 of the signature cocktail during the 2023 tournament, making nearly $10 million off the drink.
That was an 11 percent uptick in sales from the 2022 tournament, and with a record crowd expected at the USTA Billie Jean King National Tennis Center over the next two weeks, that number is expected to go up again.
The Honey Deuce isn’t the only signature cocktail at this year’s US Open, though. Maestro Dobel Tequila is bringing back their drink of choice for the 2024 tournament.
After debuting last year, the Ace Paloma is returning for a second year for fans who don’t have a taste for vodka.
The Ace Paloma comprises Maestro Dobel Tequila, lime, grapefruit soda, a dehydrated grapefruit slice, and a black-salt rim in a souvenir cup.
Like the Honey Deuce, that drink is getting a price bump, going from $20 to $21.
While the signature cocktails at the US Open quickly break the bank, many fans are happy opening their wallets for the iconic drinks.
“I was to go to the us open just for this drink,” one fan said.
“I contributed to those numbers last year. It was great!” another fan said.
“Best drink at any event. Can’t wait to be hammering them in a couple of days!” a third fan said.
“Yea it hit the wallet hard,” a fourth fan said.
The staggering price of cocktails at the US Open is a harsh contrast from some other sporting tournaments during the year.
The Masters is the iconic golf tournament known for its affordable concession prices throughout the weekend.
While the US Open charges $23 for their signature Honey Deuce, The Masters only charges $6 for the iconic Crow’s Nest.
The Masters is known for its affordable prices that many other tournaments cannot match.