How Oasis's 'Masterplan' won the Britpop comeback: After rivals Blur languished with flat Coachella set this year, expert reveals how the Gallaghers have geared up fans for their long-awaited return

Speaking to FEMAIL, music marketers have also explained that Liam and Noel Gallagher were able to perfectly build on their nostalgic value - and focused on their UK roots.