Regional food brands embrace quick commerce for nationwide reach amid festive surge

Regional and hyperlocal food and beverage brands are increasingly partnering with quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket's BBNow to expand their reach nationwide and capitalize on the festive season's demand surge. Brands such as Sweet Karam Coffee and Let's Try are leveraging these platforms to overcome geographical limitations and make local flavors accessible across India. Quick commerce firms are attracted to these smaller brands due to higher profit margins compared to large, established FMCG companies.