Credit consciousness among non-metro borrows picks up pace, says report

Borrowers in non-metro regions, including rural, semi-urban, and urban areas, are becoming more credit-conscious than their metro counterparts. Credit monitoring among these areas has surged by 57% in 2023-24, according to TransUnion CIBIL. Young borrowers, particularly Gen Z and Millennials, are leading this trend. States like Kerala, Tamil Nadu, and West Bengal show significant growth.