Lava Partners with YouTube Star Sourav Joshi to Strengthen Connection with Young Consumers

New Delhi [India], August 30: Lava International Ltd., India's leading homegrown smartphone brand, is excited to announce its latest collaboration with India's leading YouTube sensation Sourav Joshi. This partnership reflects Lava's commitment to connecting with young consumers by understanding their preferences and delivering good quality, value driven Made-in-India smartphones. With a robust social media presence-28 million followers on YouTube and 6.3 million on Instagram-Sourav Joshi is poised to amplify Lava's reach among the Gen Z. This strategic alliance with the onset of the festive season 2024, aims to engage online consumers across multiple touchpoints.