ET WLF 2024: Market share cap on UPI transactions not an issue, says Ambarish Kenghe

Google Pay's VP, Ambarish Kenghe, does not see any challenges with a potential cap on UPI market share due to the large number of players in the segment. Google Pay and PhonePe dominate 85% of UPI transactions. Kenghe stressed the importance of interoperability and advised startups to find niche markets.