Google Support AVIF Images: Why It Matters for SEO?

Google will display AVIF images in Google Image Search and Google Search. Not only that, but it will also display AVIF image format on multiple platforms. The advantage to SEO is that AVIF images can dramatically improve Core Web Vitals score due to their low size.

What is AVIF?

AVIF is a next-gen image file format which can reduce the image size by up to 50%. It combines the best features of PNG, GIF, and JPEG file formats.

If you want to use transparent images or HD photos, you can still use AVIF to display images with better compression without ...