Quality Street lovers are only just realising Nestle has made a permanent change to the purple one – and are fuming
QUALITY Street lovers are just realising that Nestle has made a permanent change to the beloved purple one – and some are fuming.
The purple sweet has long been a fan favourite with its soft caramel and hazelnut centre.
But, as tubs of Quality Street return to the supermarkets ahead of the festive season fans are realising a temporary change has been made permanent.
Last year Quality Street changed the shape of two of its iconic flavours – the purple one and orange crunch.
Both chocolates were changed to take the shape of the caramel swirl – with the purple one’s previous domed oval shape scrapped.
As tubs arrive back in stores customers have realised the shape change has now been made permanent.
And the move has proved controversial.
In a comment titled ‘what has happened to my beloved Quality Street’ one fan said: “First they have replaced the shiny wrappers with a dull as dishwasher paper wrapper and now the purple one has changed to a small ROUND thing. TERRIBLE. Nestle have gone too far this time.”
Another added on Facebook: “Looking forward to a Quality Street ‘the purple one’. What has happened to the size?”
A third said: “Out with the new and bring back the old. Or I buy any other nostalgic treats still on sale.”
While some remain unconvinced by the changes, first introduced in 2023, others still hold on to their affection for the festive favourites.
One said: “Always reliable and perfect for a Christmas gift. Good quality chocolate and tasty fillings.”
Another added: “Perfect Xmas gift! Best value for money.”
At the time the change was made permanent Jemma Handley, Senior Brand Manager for Quality Street, said: “After a successful trial at Christmas, we’ll be permanently rolling out new shapes for two of our much-loved sweets.
“We know how iconic Quality Street sweets are and we have taken great care and attention to make sure that it is the same great-tasting the purple one and orange crunch that people know and love in their iconic coloured wrappers.”
Quality Street chocolates have gone through a series of changes in recent years, including changing to paper wrappers.
Last year shoppers also saw the chocolatier bring back its coffee creme flavour, which made a welcome return ahead of Christmas.
John Lewis also brought back its pick ‘n’ mix stands last Christmas to the delight of Christmas shoppers, who could pack tubs with their favourites.
Plus, Nestle launched a new chocolate bar combining two iconic Quality Street flavours – the Purple One and the Green Triangle.
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed on flavour and just want to supplant your chocolate cravings, you’ll save by going for supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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