PSG toast Pernod Ricard’s first taste of football sponsorship
September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant.
The four-year deal, starting with the 2024/25 season, will integrate Pernod Ricard’s portfolio of premium brands across PSG’s men’s and women’s football teams as an official partner and the handball team as an official provider.
Philippe Guettat (pictured left), EVP Global Brands at Pernod Ricard,
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