ICE giants shock pure-play EV e2w makers like Ola & Ather in August

Traditional ICE two-wheeler giants like TVS, Bajaj, and Hero are gaining ground in the electric two-wheeler market, surpassing pure-play e2w makers such as Ola and Ather. Despite a market slowdown, these legacy manufacturers sold over 38,000 units in August, indicating a significant shift in market dynamics.