Why the “Personal Brand” needs to die

People struggling with crafting a “personal brand” are putting too heavy a burden on themselves—here’s a fresh mindset and tactical shift

When you hear the word “personal brand,” do you groan? I get it. I’ve helped hundreds of professionals struggling to craft their “personal brand.” They range from founders and executives to managers and professionals, and they all agree on the importance of the personal brand. However, they consistently get stuck. I know why.