Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet

Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness...