VMAs Swiftly Reach Biggest Audience in 4 Years

The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78 million). (ADWEEK) The VMAs were also buzzy...