87% of branded vape posts on Instagram violate FDA guidelines, research finds

An FDA requirement that health warnings accompany posts was ignored in almost all instances of vape marketing, according to a new study.

Vapes and e-cigarettes have taken the United States—and the wider world—by storm. More than 1.6 million middle and high school students use e-cigarettes, according to the Food and Drug Administration (FDA). And of those who vape, more than a quarter use products daily.