Why is Tupperware bankrupt? Food storage brand’s Chapter 11 filing reveals how it failed to change with the times

Once a staple household product for midcentury families, Tupperware said in a court filing that its focus on direct sales ultimately became a weakness.

Tupperware Brands Corporation (NYSE: TUP), owner of the iconic food storage brand Tupperware, has filed for Chapter 11 bankruptcy protection. The filing comes after years of financial struggles despite a pandemic boost when many were under lockdown orders, leading to an increase in people cooking at home. Here’s what you need to know about Tupperware’s bankruptcy.