White Dudes for Harris join battle for Trump’s most reliable voters

A new grassroots political organization aims to hit Donald Trump at his base: white male voters. White Dudes for Harris has been fundraising to organize and advertise in swing states, hoping to court the “bro” vote for Democratic presidential nominee Kamala Harris.

Lead organizer Ross Morales Rocketto began the group in a midnight text thread between friends six weeks ago. He was inspired by the coalitions Win with Black Women and Win with Black Men. Also, after recently having weight-loss surgery, Morales Rocketto said he was exploring his own idea of masculinity. 

“I said, ‘Hey you guys wanna do it? YOLO,’” Morales Rocketto told Daily Kos. “Everyone I texted said yes, and we were off to the races.”

This week, the group released a one-minute video ad targeting “white dudes.” 

“I think we’re all pretty much sick of hearing how much we suck,” the ad’s narrator says. “Every time you go online, it’s the same story: We’re the problem. And yeah, some white dudes are. Trump and all his MAGA buddies are out there making it worse, shouting nonsense in their stupid red hats and acting like they speak for us when they don’t.”