Experts call for new curbs after English Premier League fans bombarded with gambling ads

LONDON, Sept. 27 (Xinhua) -- Gambling ads directed at fans watching Premier League matches in England have tripled, a new study revealed Friday.

The study by academics at the University of Birmingham has led to a plea to the UK government to impose tough new regulations.

Researchers revealed gambling messages during the opening weekend of this season's Premier League almost trebled compared to last year,