The secret to success for small businesses and side hustlers

Unlocking your business’s full potential: Areas for growth and improvement

Running a business is a stressful way of life, and the rate of failure can be disheartening. But life becomes easier if you understand where unsuccessful businesses most often go wrong. Whether you’re the owner of a major SMB, an up-and-coming entrepreneur, or a keen side hustler, there are four aspects of your business it’s vital to get right.

1. Communication: You must keep everyone on the same page. A disjointed team cannot work effectively to achieve the business’s goals.
2. Collaboration: Even before lockdown this was often a concern. But with remote working practices becoming more and more common it’s more vital than ever that you are able to coordinate across teams, and share files efficiently as and when they are needed. Silos are to be avoided.
3. Professionalism: Regardless of the size of your organisation, a professional image is crucial. Contacting clients and partners using a personal email address is one all-too-common way to undermine credibility and confidence.
4. Workflow efficiency: If your employees are wasting time on manual tasks, or getting bogged down juggling multiple inefficient software tools, this cuts into the time they can spend focusing on core business activities. They’re likely to become demotivated and bored, too.

All too many businesses fall down in one or more of these vital areas. But you can avoid their fate by selecting the right business software solution.

And here’s how we think Google Workspace can help

Google Workspace is an all-in-one business software solution that’s perfect for SMBs, entrepreneurs and side hustlers. No matter the size or maturity of your organisation, it can benefit from Google’s comprehensive feature set.

In all four areas listed above, Google Workspace will help your business to level up. The software provides a centralized platform where employees can communicate easily and efficiently: collaborating, sharing files, streamlining workflows and improving productivity. Custom branded email addresses, meanwhile, help you to project a professional, trustworthy image.

And that’s only the start of what Google Workspace can bring to your organisation. It provides generous storage space, a vital resource for a growing business, and robust security features to ensure peace of mind: there’s no longer any need for you to worry about hackers or other companies getting their hands on your critical data.

As you’d expect from a Google product, Workspace features an interface that is intuitive, easy to learn and works across multiple devices, which saves time when onboarding new employees and minimizes frustration for existing members of the team: staff will spend their time working towards the business’s goals, not wrestling with dropdown menus. They will gain access to an extensive suite of powerful productivity tools, including Gmail, Docs, Sheets, Slides, Drive, Meet, and Calendar, all of which are integrated to work seamlessly together, and all of which are straightforward to learn.

Workspace even gives you access to the latest developments in AI. Google’s Gemini AI add-on unlocks enhanced capabilities directly within the apps themselves, enabling your business to generate text and images, summarize emails and documents, take meeting notes, analyze trends, and more. Google is on the cutting edge of innovation, constantly adding new features and functions to Workspace through software updates. This is the perfect way to stay ahead of the competition.

Business software that grows with you

Aside from its numerous other advantages, Google Workspace is a superbly affordable software solution that can grow with you, offering a range of plans to suit the specific requirements of business of all sizes.

Side hustlers would be best advised to consider the Business Starter plan, which costs just $6 per user per month if you select the annual payment plan. As your organisation grows, you may graduate to the Business Standard plan, which starts at $12 per user per month, and eventually Business Plus at $18 per user per month. Learn more about all the things Google Workspace can do for your business, including the advantages of each plan, on the Google Workspace website, and sign up for your 14-day free trial.