Nike Marketing Strategy: Winning Formula to Boost Sales and Loyalty

Nike, Inc. is an American multinational business that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services on a global scale.Nike is a major player in the athletic world. The company pulled in revenue of over US$51.6 billion in its 2023 fiscal year and employs 83,700 people across the world. Just the Nike brand itself is valued at $30 billion as of 2024 - making it the most valuable brand in the sports industry. In 2018, Nike Corporation ranked 89th on the Fortune 500 list of largest US corporations by total revenue. Nike has a 38.23 percent market share.Nike's Target AudienceNike Marketing MixNike's Marketing StrategiesWhat Makes Nike's Marketing and Campaigns Different? Nike's Target AudienceNike's target audience ranges in age from 15 to 40 years old. The brand primarily targets teens who look up to famous and successful athletes. However, Nike also targets the middle-aged group to extend its popularity to the younger generation...