Nike Marketing Strategy: How to Create A Timeless Brand

We all think we know the classicNikemarketing strategy."Just do it" comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is that really all there is to what Nike is doing? Or, is there something deeper behind their strategy and tactics?The marketing from Nike that most of us recognize isn't the one that made them famous, at least not in the early days. Discovering what first put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it isn't really much of a "strategy" at all. Like many similar success stories, it was as simple as providing real customer value.Table of ContentsThe First Nike Marketing StrategyHow Nike’s Marketing Strategy EvolvedNike's Marketing Mix (The Four Ps)How To Apply The Nike Marketing Strategy To Your Own BrandKey Takeaways About Nike’s Marketing Strategy To Grow Your BrandSelling Ideas, Not Products: Just Do ItThe First Nike Marketing StrategyBill Bowerman was...