Zero craic? How Guinness 0.0 went from canned curiosity to British pub staple

Guinness 0.0 has quickly become the non-alcoholic beer of choice, with sales doubling year on year. Once reserved for cans, it’s now pouring from taps in London pubs – but at £6 a pint, is it worth the hype? Hannah Twiggs explores the rise of Guinness’s zero-alcohol incarnation and the cultural shift behind it