The ‘New York Times’ just launched its biggest app redesign in 16 years

In an effort to consolidate its brands and bolster subscriptions, ‘NYT’ is updating the way readers find stories in its app.

With 10.8 million subscribers globally, generating $625.1 million in annual revenue, the New York Times is among the largest and most successful publications in the world. And today, it’s launching its most intensive redesign to its app since the app was launched in 2008. 

The app’s significance to the publication cannot be overstated—it’s the New York Times as most people experience it. Ninety percent of subscribers use the app at least once a week, and they spend twice as much time reading in the app as they do on the web. In terms of both serving news and retaining subscribers, it’s the company’s most important product.