Gordon Ramsay trademarks signature insult to use in London restaurant after meme of him using it is watched 14m times
GORDON RAMSAY has often turned the air blue on Hell’s Kitchen and Kitchen Nightmares.
Now he’s about to use some more unpleasant language — by trying to trademark the word: “idiot.”
It’s not entirely clear why Gordon is making this odd application to the Intellectual Property Office.
But it probably has something to do with his Idiot Sandwich, which is on the menu of his Bread Street Kitchen & Bar chain.
An expert said: “Although it is a strange step, it is also a smart one, because one of Gordon’s most unusual culinary inventions is unusual precisely because of this word.
“This means nobody else will be able to use it in conjunction with a product without his permission, therefore no other product can appear to be related to his unique invention.”
The concept of an idiot sandwich came from a meme that took the internet by storm in 2015.
It first appeared in a sketch on The Late Late Show With James Corden entitled “Hell’s Cafeteria”.
The clip, which is a parody of Gordon’s Hell’s Kitchen show, has since been watched 14million times online.
It sees the celebrity chef holding slices of bread either side of TV star Julie Chen’s face and shouting: “What are you?” She replies: “An idiot sandwich.”
Gordon, who also trademarked the name “idiot sandwich”, is not the only one trying to protect unusual words or phrases they have devised.
Great British Bake Off bosses did it with judge Paul Hollywood’s “Hollywood Handshake” phrase and Paris Hilton did the same with her “That’s Hot” saying at the height of her fame.
But trademarking “idiot” might just be the smartest move of all.
THE theatre show of Clarkson’s Farm star Kaleb Cooper will soon be available to stream on Prime Video.
Kaleb opened up on his life working the fields, and now viewers will be given a front row seat as The World According To Kaleb will be available to watch from November 29.
MATT: HUNK INTO PUNK
MATT SMITH couldn’t look further from his Doctor Who days as he goes all punk for a new film.
The actor, who also played Prince Philip in The Crown, stepped out with a mohican and studded jacket to film scenes alongside Elvis star Austin Butler in New York for Caught Stealing.
The movie tells the story of a fictional former baseball player who is plunged into the criminal under-world of Nineties America in a wild fight for survival.
It also stars The Perfect Couple hunk Liev Schreiber, musician Bad Bunny and actress Zoe Kravitz.
CHARLIE COMES A CROPPER
THEY created hit BBC sitcom This Country together, but now siblings Charlie Cooper and Daisy May have fallen out – over crop circles.
Charlie, who explores the phenomenon in his new series Myth Country, says all his family have snubbed him for not believing they are made by UFOs.
He revealed: “My family have strong opinions on crop circles being alien-made, which is fine. But I had to leave our WhatsApp group.”
The series, which also sees Charlie explore legends such as King Arthur, launches on BBC Three on Friday.
But filming was not without its challenges, especially at night.
Charlie said: “It was 2am, and we were on a dogging site, but didn’t realise until someone flashed their headlights.”
JIMMY’S LAUGH-IN
THE ten celebrity comedians tasked by Jimmy Carr to spend the day together without so much as a titter have been revealed.
In Prime Video’s Last One Laughing UK the comics must keep a straight face for 24 hours as one giggle will see them immediately lose.
Bob Mortimer, Joe Wilkinson, Judi Love, Rob Beckett, Sara Pascoe, Lou Sanders, Joe Lycett, Daisy May Cooper, Harriet Kemsley and Richard Ayoade will be on the show, which airs next year.