Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself

A luxury conglomerate boasting world renowned names, sought after brands and a global appeal announced a landmark partnership on Wednesday evening – as they agreed a deal with LVMH.Formula 1 has once again become the height of luxury; a company, a sport and a brand that is soaring amid levels of popularity that has sponsors queuing up to get on board and pay millions of dollars a year for the ...Keep reading