‘Plot twists’ and ‘new opportunities’: Why TikTok is buzzing about the ‘October theory’

The start of October signals pumpkin spice lattes, cozy evenings, and major life changes—at least, according to the internet.

If there’s one thing TikTok loves, it’s a theory. First there was the “invisible string theory,” then the “orange peel theory.” This month it’s the “October theory.”