Amul ready to enter European market after recent success in US: MD Mehta

Managing Director of AMUL and Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) Jayen Mehta said AMUL's recently launched milk in US has been "highly successful" and they are now ready to enter the European market, which would mark a historic moment for the brand.

Delivering the 11th Dr Verghese Kurien Memorial Oration on "AMUL Model: Transforming Lives of Million" organised by a private business management institute here on Saturday, Mehta said "India is now the largest milk producer in the world and is set to produce one-third of the world's total milk in the coming years", XLRI in a statement said.

"Dairy isn't just a businessit's a lifeline for rural India," he said.

Talking about Amul's recent launch of milk in the US, Mehta said it has been "highly successful", and they are now ready to enter the European market for the first time.

To stay relevant, Amul focuses on offering protein-rich, organic, and chemical-free products that customers trust, while continuously ...