How to do the Tiktok beer poster trend: Heineken, Coors Light, Modelo, Corona & Miller Lite templates
TIKTOK’s beer poster trend is really getting some tails wagging.
The trend involves placing your photo into your very own beer ad and it’s pretty simple to recreate.
Popular
This craze where people photoshop themselves into a virtual beer poster is a viral sensation that first began in 2021.
The trend has amassed more than 50million views already, and the numbers just keep racking up.
It’s popularity has had people signing up for photo-editing apps so that they can recreate their own beer poster.
The beer poster trend follows on from the Vogue challenge of 2020 which saw millions of TikTok users turn photos of themselves into glossy magazine covers.
History
Women have featured in beer advertisements for decades.
In the 1950’s, Schlitz and Budweiser were among the brands that first featured women in their ads.
Early representations of women in beer adverts often portrayed women in a domestic capacity, with stereotypical images of women serving men beer in the posters of the time.
In the early 1990s and even up to the turn of the century, the use of women in beer advertising reached its peak.
In 1989, Pamela Anderson famously featured as the”The Blue Zone Girl” for Labatt beer.
Later, Pamela featured in a famous Miller Lite commercial in 2003.
Miller Lite later apologised for using women in bikinis to sell beer.
In 2019, in an attempt to recognise the cultural shift towards positive representation, Budweiser reimagined earlier print ads of the 1950’s in honor of International Women’s day.
Budweiser said: “Our country and culture have evolved over time and our advertisements should reflect this.
“Which is why this year [2019], we are reimagining our ads of the past, to better portray balance and empowerment.
“Budweiser is proud to partner with SeeHer, an organisation devoted to the accurate portrayal of women in media and advertising.
“Today only 61% of ads positively portray women.
“We want to do our part to see an advertising world that is 100%.
“Budweiser is committed to ensuring that our advertising represents men and women equally and helps eliminate gender bias.”
Modern trend
With this modern day trend, women take empowerment into their own hands, deciding how they want to be represented.
With the help of a few photo editing apps, users have been getting creative with their posters.
Some have chosen to create funny spoofs, while the majority have gone for the provocative 90s look.
How to make a beer ad?
To create your own beer ad follow these simple steps:
- Download Kapwing or the Canva photo editing app
- Sign up to the seven day free-trial Canva if you want to create your poster for free, but your image might include a watermark of the brand.
- Choose two images: a photo of yourself and an image of a logo from your chosen beer brand. Kapwing have the beer templates available, but if you’re using Canva you’ll have to find the images online, save them to your camera roll and upload a template yourself.
- Making sure that the logo is uploaded as your background main image, then overlay your photo on top
- Select “Stickers” to find your chosen beer and then click “Add to photo”
- Edit your image using the filter tool at the bottom of the screen if you need to
- Click “Save” and voila your beer poster should be on your camera roll!
- Go to TikTok to upload your image, then add music by ACDC, track entitled, You Shook Me All Night Long, or if you want to be different simply another song of your choice to take part in the trend.