Modern trade growth at a 4-year low amid online surge; sales at big supermarkets grew only 3.2% during July-Aug

Sales growth of groceries, personal products, and home care items in modern trade hit a four-year low in July and August due to consumer shift to online, quick commerce, and store closures. Leading FMCG sales channels are now increasingly dominated by online platforms, accounting for about 10-12% of overall sales.