Adobe Content Authenticity: New app to shield users’ art from AI

Software company Adobe announced a new app, Adobe Content Authenticity, on Tuesday (Oct. 8). It will protect artists and their work from unauthorized use, including AI training.

It will work as a platform for the company’s Content Credentials system which was launched a few years ago. Adobe describes it as a “nutrition label” for online content.

What is Adobe Content Authenticity?

The app will let users quickly add information about how an image, video or audio clip was created. They will be able to add their name and social media links as well as mass opt out of training generative AI.

A small bubble in the corner of the content will appear if Content Credentials have been added. Users can click on it to see the attached metadata.

The tool is already available in some Adobe apps, including Firefly and Photoshop.

Artists will be glad to hear the app will add credentials to all of their work, not just those created on Adobe platforms.

“By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work while enabling a new era of transparency and trust online,” said Scott Belsky, Adobe’s chief strategy officer.

However, creatives should note that the “do not train AI” option will only apply to developers who have signed up to Adobe’s voluntary scheme. Promisingly though, it already has 3,700 members committed to digital transparency.

Adobe faced criticism from its customers earlier this year when it updated its terms and conditions, stating that it may access users’ content automatically and manually.

A free beta version of Adobe Content Authenticity will be available from early next year. Users will require an Adobe account but not any subscriptions.

Feature image credit: Adobe

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