Paphos renews digital tourism campaign

Paphos is pushing forward with a €195,000 digital advertising campaign this October, targeting key tourist markets across Europe to boost visibility and attract more visitors.

Local tourism board Etap said this initiative builds on three years of successful campaigns. Local hoteliers, Etap, the Cyprus Hoteliers Association (Pasyxe), Hermes Airports, and the Hellenic Bank have renewed the campaign aimed at positioning Paphos as an attractive destination, with good and efficient air connections.

The campaign, which is run in 14 countries, strategically focuses on high-potential markets such as the UK, Germany, Austria, Poland, and France. Using advanced algorithmic technology, it targets visitors actively showing interest online in Paphos or competing destinations.

Besides Sojern, a leading travel marketing platform, this year’s tools include Exitbee, designed to drive user impressions and website traffic, and Channelfactory for targeted YouTube, Facebook, and Instagram campaigns.

Since the campaign began in February, “17 million ads from 52 creatives (videos and banners) have been shared across various communication channels,” said the Etap announcement, adding that these reached over 6.5 million unique users.

The statement also noted, “2.3 million completed views of the videos have been achieved, and the targets (KPIs) set for each communication channel have been exceeded.”

“All stakeholders are delighted to note that this year the campaign is again achieving its objectives,” the statement concluded.