‘I’m obsessed’ fans cry as S Club star in supermarket ad just days after Martine McCutcheon shocked with Lidl’s
MARTINE McCutcheon hit headlines recently when she teamed up with Lidl for a new ad campaign.
And it seems joining forces with supermarkets is becoming something of a trend, as S Club are the latest to launch a campaign.
The group took to TikTok to share a video of their new ad, after teaming up with Waitrose to celebrate the relaunch of their No.1 range.
S Club were undoubtedly chosen as they had the perfect tune for the campaign, with their hit You’re My Number One – originally released in 1999.
But the song has now been remixed by Jax Jones for the Waitrose ad, with a full-length music video shared on the supermarket’s YouTube page too.
In the ad, the group – Rachel Stevens, Jo O’Meara, Tina Barrett, Bradley McIntosh and Jon Lee – danced around in the supermarket aisles as they belted out the song.
They also had fun pushing Jon around in a trolley, before indulging in some pastry samples – as he broke open a decadent croissant for the camera.
The group then spotted what appeared to be a rainforest inside the supermarket, as they headed through the foliage to find a perfectly-laid banquet table complete with Waitrose delicacies.
After tucking in, the five-piece happily left the supermarket, swinging their shopping bags as they did so.
The group also pulled out all the stops with the glam ensembles for the ad – with Rachel sporting a khaki top and shiny bronze trousers.
The metallic theme kept going with Tina’s thigh-high silver boots and Jo’s sparkly top.
Jon opted for a vest top underneath a green shirt and jeans, while Bradley stood out thanks to his leopard-print shirt.
Hannah Spearritt was missing from the video, having quit the band following bandmate Paul Cattermole’s death in April 2023.
She later pulled out of the band’s 35th anniversary tour, and told The Sun that Paul’s death had changed everything for her.
“I hadn’t been in the best of health — I’ve got a compromised immune system and stress makes it worse,” she said.
“My body just couldn’t cope with everything that was happening. I wasn’t myself.
“I was getting these crippling panic attacks, was suffering from really bad vertigo and was tired all the time.”
Hannah also said her lack of energy was affecting her kids too, and admitted she wasn’t sure she would ever perform with the band again.
A timeline of S Club's career to date
1998 – The group was formed by ex Spice Girls manager Simon Fuller, and was known as S Club 7
1999 – S Club 7 shot to fame in their TV series Miami 7, which aired between April and July that year. They released their debut single Bring It All Back in June 1999.
2000 – Their second TV series L.A. 7 began airing this year, followed by S Club 7 Go Wild! later that year
2001 – The band’s boys – Bradley McIntosh, Jon Lee and Paul Cattermole – were photographed smoking cannabis in Covent Garden. They were cautioned by police and released without charge, after which they issued an apology through their publicity firm
2001 – In May this year, the group’s first tour – the S Club Party 2001 tour – kicked off
2002 – Paul Cattermole quit S Club 7 to rejoin his school metal band, Skua, after which the group was renamed S Club
2003 – S Club released their first feature film, Seeing Double – 10 days after that they announced on tour that they were splitting up
2003 – 2008 – The group all took on solo projects, with Rachel enjoying a solo singing career and Jo appearing in Celebrity Big Brother in 2007
2008 – Paul declared bankruptcy and sold his 2000 BRIT Award at auction
2014 – On 14 November 2014, S Club 7 reunited for a BBC Children in Need telethon
2023 – Hannah Spearritt said she had been forced into homelessness, living in four temporary homes over a six-month period
February 2023 – The group announced on The One Show that they would reunite for a two-week 25th-anniversary tour that October
April 2023 – Paul died aged 46 of several heart conditions
May 2023 – The group announced they had changed their name to S Club and that Hannah would not join them on their coming tour
July 2023 – They released their first new single in more than 20 years, These Are the Days, in memory of Paul
October 2023 – The Good Times Tour began on 12 October at the Manchester Arena
March 2024 – They released a new version of their son Good Times in honour of Paul, on his birthday 7 March 2024
Sharing the Waitrose video on TikTok, S Club captioned it: “The S in S Club stands for seriously sensational supermaket!
“We had so much fun collaborating with @Waitrose & Partners to celebrate the relaunch of their No.1 range!!
“Check out the full length music video on Waitrose’s official YouTube channel to this brand new version of our song You’re My Number One, remixed by @Jax Jones!”
And people in the comments section were quick to praise the group and their ad.
“I’ve never been so influenced,” one said.
“This is so camp I’m obsessed, time to get down to Waitrose hun,” another grinned.
“My millennial heart loves this so much,” a third commented.
“This totally gives the S Club series and I’m here for it,” someone else wrote.
“This makes me crave new music so badly!!!” another admitted.
“Tina looks like she’s in her EARLY 20’s!!!” someone else raved.
And others pointed out that they’d been equally stunned by Martine’s Lidl video.
“First Martine McCutcheon now S Club? marketing teams need a raise!” one laughed.
“Incredible. Martine McCutcheon for Lidl and S Club for Waitrose,” another added.
While a third tagged Aldi and wrote: “Ok @Aldi UK what are we doing? Blue? Steps?”