India to Lead A2P RCS Growth in Asia & Oceania by 2029, Generating USD 544 Million in Revenue Reveals Infobip's Report

New Delhi [India], October 10: India is set to become the most significant market for Application-to-Person (A2P) Rich Communication Services (RCS) in Asia & Oceania, global cloud communications platform Infobip has revealed in a report titled RCS: Igniting business messaging with rich conversations. Undertaken by tech analyst Omdia, RCS traffic will quadruple over the next five years globally. The RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of USD 4.2 billion by 2029.