Rise in Consumer Confidence Fuels Online Shopping Growth in Europe

Consumer confidence is rebounding in Europe, leading to a surge in online shopping this year, according to Ecommerce Europe, as reported by Reuters. This resurgence is partly attributed to increased competition from budget-friendly online marketplaces like PDD Holdings' Temu, which are appealing to cost-conscious shoppers.

Globally, inflation has affected consumers' purchasing power, encouraging growth in online