Footwear startup Yoho bags Rs 27 crore, eyes offline and international expansion

The funds will be used to support growth initiatives, research and development, marketing efforts, recruitment, and offline expansion. It last raised Rs 20 crore in October 2022. “Our core target audience is 28 to 40 years old, who like colour and style, value comfort, and don't just go for fashion,” cofounder Prateek Singhal told ET.