The swoosh is staying: Nike and the NBA re-up their partnership for another 12 years

The new deal features a bigger emphasis on youth programs and a global expansion of the game.

The National Basketball Association (NBA) and Nike have renewed their global outfitting, merchandising, marketing, and content partnership for another 12 years. That original deal, struck in 2015 for a reported $1 billion, made Nike the official designer and manufacturer of NBA, WNBA, and G League uniforms, on-court apparel, and fan apparel starting with the 2017-2018 season. Nike would not disclose the financial terms of the new partnership.