Why Coke and Dr Pepper are outselling Starbucks and Big Macs

Amid inflation, consumers are dropping pricier treats but clinging to soda as a low-cost comfort, shaking up the beverage landscape.

Amid rising inflation, Coca-Cola and Dr Pepper are seeing a surge in popularity as go-to choices for consumers seeking more budget-friendly indulgences, outperforming the likes of Starbucks coffee, McDonald’s Big Mac meals, and Heineken beer.