Duolingo's Owl Gets a Gloomy Makeover: Mystery or Marketing?
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DUOLINGO is the world’s most downloaded language-learning app.
If you’re looking to learn a new language or brush up on a second language that you already have some knowledge of, then Duolingo could be the app for you.
gettyDuolingo skyrocketed from a user base of three million to a staggering 200 million[/caption]
Is Duolingo free?
In July 2024, Duolingo was the most downloaded language learning app, with 14.3 million users downloading it.
Duolingo is a free learning app, with no cost to download or start a course.
Although there is free learning available with this app, some users pay for in-app ads and subscription services.
The cost of using Duolingo varies depending on the subscription plan you choose and the region you’re located in.
Here’s a breakdown of the pricing.
Super Duolingo
Super Duolingo replaced Duolingo Plus in 2022, giving the owl a futuristic makeover.
In the UK, Super Duolingo starts from £4.99 per month, or £48 per year..
Some key features of Super Duolingo include:
Ad-free learning
Offline learning
Unlimited mistakes
Progress tracking
Mistake practice
How to change Duolingo's app icon
How to change Duolingo's app icon
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Duolingo often offers a 14-day free trial for new subscribers, allowing learners to test out the upgraded features before committing to a paid subscription.
Duolingo Max
Duolingo Max includes AI-powered tutoring with interactive features through the Roleplay and Explain My Answer tools.
Duolingo Max costs £19.99 per month in the UK, after a two-week free trial.
Or alternatively, £119.99 for the annual subscription.
GettyThe green owl icon has been known to change its expression from time to time, baffling its users[/caption]
Family plan
The family plan is likely to be the most cost-effective.
This plan lets you club together with up to 5 other people — friends or family — to save on the yearly cost of Super Duolingo.
In the UK, a Family Plan will set you back £89.99 for the year.
If you share the cost among six people, that’s £14.99 a year each — which works out at just £1.24 per month.
