Baker Brothers opens new boutique on St Peter’s Street

Bedford-based 185 year old jewellery brand Baker Brothers has announced the opening of its new boutique at 21 St Peter’s Street, just a few doors down from its original location.

The new two-floor boutique features an expansive selection of “exquisite” jewellery, “luxury” watches, and “unique” accessories.

According to Baker Brother, the relocation allows it to continue its tradition of “offering unparalleled service while catering to the evolving needs of its clientele”.

Now, as a designated Rolex Authorised Service Centre, Baker Brothers ensures that Rolex owners have access to the brand’s servicing and maintenance, backed by technical expertise and genuine Rolex parts.

Rolex-trained watchmaker Jimmy Sheridan has joined the new service centre. The expanded Rolex area includes a dedicated showroom designed to reflect the iconic aesthetic of the brand.

The space has been crafted with luxurious finishes and showcases the latest Rolex collections and an exclusive VIP suite for private consultations.

In addition to the Rolex expansion, the Baker Brothers boutique has been expertly designed to showcase its exquisite selection of diamond and gemstone jewellery.

The expanded boutique area presents a curated array of jewellery from flawless diamonds to vivid sapphires, rubies, and more.

Expert consultants are on hand to guide customers through the selection process.

The new boutique also boasts “iconic” designs and “rare” creations from globally renowned jewellery brands and designers offering a diverse range of styles.

Lastly, Baker Brothers has introduced a VIP hospitality service, ensuring every visit is tailored to individual preferences.

To celebrate the opening of the new store, distinguished guests, including the Mayor of Bedford and the Lord High Sheriff, joined in the celebration.

Directors Lizzie McAuley and Rebecca, whose leadership and vision have been pivotal to Baker Brothers’ success, officially unveiled the new boutique.

McAuley said: “We are thrilled to have this opportunity to expand and enhance our store. This move allows us to offer an even higher level of service, and we’re excited to share our new space with the community.”