How do Gen Z and millennials discover new stores and brands? By just walking around, it turns out

A new survey from Amex reveals that proximity may play a bigger role than social media when it comes to attracting younger consumers.

Businesses spend billions of dollars trying to get the attention of younger consumers, namely members of the Gen Z and millennial cohorts. But a surprising new study finds that a majority of those consumers are learning about new businesses and brands the old-fashioned way: They’re just walking around their communities.