WATCH: Jaguar dubbed ‘Bud Light 2.0’ after releasing ad with androgynous models

(FOX BUSINESS) — Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday.

The car brand released a new promotional video debuting its reimagined logo on its X account under the slogan “Copy Nothing.”

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”