News24 | What the actual monogram! Jaguar drops iconic leaping cat for surprising, strange logo. Here's why

Jaguar is an iconic brand with its roots stretching as far back as 1922. Even more iconic was its leaping jaguar as a bonnet mascot on older cars. It was one that was synonymous with the brand. Now the cat is completely gone and has been replaced with monochrome text, leaving car fans all over the world going, "WTF?"