Kai Cenat has broken records with his latest subathon. What does this mean for live streaming?

The 22-year-old is among this year’s top-earning creators.

Kai Cenat reclaimed the title of most subscribed to Twitch streamer less than halfway through his planned month-long streaming marathon. Cenat launched his “Mafiathon 2” stream on Nov. 1, a “subathon” in which he continually streams a live video of himself, sometimes joined by guest stars including Lil Uzi Vert, Snoop Dogg and Serena Williams, to name a few.