These artists are rebranding AI image generation with a new name

A new term has slowly been gaining traction on social media. Will it last?

Almost two years ago, the Berlin-based artist Boris Eldagsen made the headlines after winning the prestigious Sony World Photography Award with an AI-generated image, then rejecting the award. “AI is not photography. Therefore I will not accept the award,” he wrote on his website. In a separate statement made a week later, he added an important question: “But what is it?”