Sainsbury’s has launched a brand new PJ collection including Christmas mince pies and there’s currently 25% off
FASHION fans are going crazy for Sainsbury’s new pyjama collection for Christmas.
The British supermarket has been hailed as the place to go for cute pyjamas in recent years – and their new collection proves they’re still number one.
Taking to TikTok, one fashion fan who goes by @themcrterrace showed off the new collection, writing: “Your designers deserve a raise.”
And it seems shoppers couldn’t agree more.
The collection offers lots of new festive favourite in cotton and satin materials depending on which you prefer.
One satin set features a pink and red pin-strip shirt and bottoms with large candy canes printed on, and it even includes a matching eye mask.
The best part is that Sainsbury’s currently has 25% off the collection bringing the set down from £24 to £18 and comes in a size 6 to 24.
There’s also an adorable burgundy and cream satin set with large pink bows printed on top which is also £6 off and down to £18.
Another set that is catching fashionistas eyes is the cream bow printed pyjamas in the same style with a cotton material.
The bows are in gorgeous muted winter shades of olive green, burgundy, pink and yellow and costs £18 at the moment.
Next was the Prawn Cocktail set which featured an adorable prawn hanging from a martini glass filled with seafood sauce also on sale for £16.50.
You can also add some festive fun to your nightwear with an adorable pink set covered in mince pies for £16.50.
The TikTok video showcasing the designs was a hit and people were quick to take to the comments excited by the new range.
One person wrote: “Omg I need.”
Another commented: “Oh my days I need them all immediately! I hope they have plus sizes.”
“Bow ones on my Christmas list!,” penned a third.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Meanwhile a fourth said: “How cuteeeee.”
Someone else added: “OH MY GOD”
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