‘Wicked’ $350M Promo Push Unprecedented For A Hollywood Studio; Bewitches Target, Lexus, Starbucks & More

If you were shopping in Target this weekend, you didn’t hear the sound of Christmas carols over the loudspeaker, rather the showstopper “Defying Gravity” from Universal’s Wicked. But there’s more, for on the main throughfare at the Sunset Boulevard location is a standee of Wicked attire, from slippers to sweatshirts. Meanwhile, over at their Starbucks, […]