Inside Salomon’s New Sportstyle Store in London, PHOTOS

Salomon has opened the doors to a new store dedicated to its Sportstyle collection in London.

Located at 18 Broadwick Street in the city’s Soho neighborhood, the store features an extensive range of Sportstyle footwear and a curated accessory collection, including the latest collaborations with noted designers and fashion labels.

This store is the third Sportstyle store to open this year alongside Paris and New York City, launching as a part of Salomon’s new global retail concept. The interior pays homage to the brand’s French heritage, with authentic elements from the mountains near Annecy, including wooden benches, old furniture from old farms, and vegetation, infusing the store with the spirit of the Alps. See all the photos from the new London store below.