Snapchat Is Giving Users the Chance to Buy the Air Jordan 11 ‘Legend Blue’ Early

Sneakerheads’ first chance to cop the Air Jordan 11 “Legend Blue” is about to come through Snapchat.

The highly anticipated sneaker will be available to purchase through the Snkrs app for Snapchat users who complete an augmented reality game. From now through November 29, users can tap a gamified lens to begin a series of four missions recreating the experience of waiting in line for sneakers.

Upon joining the line, talking to a fellow sneakerhead, retrieving a basketball and helping an old sneakerhead, players will then be given a link to the “Exclusive Access” page for the Air Jordan 11 “Legend Blue.” There, they’ll then confirm that the game has been completed to receive a notification on December 6 to purchase the sneakers a week before the general release.

“Snapchat is transforming how sneakerheads experience the culture of ‘drops’ with our innovative AR Lenses,” Snap Inc. Americas vice president Sharon Silverstein said in a press release. Jordan Brand’s gamified AR Lens brings a nostalgic twist to the AJ11 release, giving Snapchatters a unique way to connect with the brand and even earn early access—showcasing the power of AR in reaching highly passionate audiences.”

Also known as “Columbia Blue,” this original colorway for the Air Jordan 11 first released in 1996 and was worn by Michael Jordan at that year’s NBA All-Star Game. Its baby blue invokes his alma matter, the University of North Carolina, and his Tar Heels shorts that he’d wear beneath his uniform for the Chicago Bulls. Since ’96, the sneaker has only been released again in 2001 and 2014.

Ahead of the release, seven people in California were arrested Friday after police discovered a U-Haul truck containing $200,00 worth of stolen sneakers, all of which are believed to be the “Legend Blue” 11s.

The general release for the Air Jordan 11 “Legend Blue” is scheduled for December 13 through the Snkrs app and select third-party retailers. Pricing is set at $230.

About the Author:

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.