Iconic Jaguar driven by Hollywood legend in hit 90s film hits auction for eye-watering price – do you remember it?
A LEGENDARY Jaguar E-type roadster from the beloved Austin Powers films is up for auction.
The car featured in all three of the spy spoof movies in which Mike Myers played the fictional British secret agent.
The Shaguar – painted in an iconic Union Jack design – was also featured in the Madonna music video, “Beautiful Stranger,” with Myers.
Wisconsin- based Mecum Auctions said: “There was not a double car produced for these films, only this car was used, presents as seen in all three films driven by Mike Myers and the leading ladies.”
Mecum say the vehicle was held as part of a private collection since the film series ended.
It was original manufactured in December 1967, leaving the Jaguar factory as opalescent silver blue with a blue convertible top and dark blue interior.
The listing says it was occasionally loaned to Jaguar Land Rover corporate for special company events, who also did much of the car’s restoration in the mid-2000s.
A Mecum spokesperson said: “We’ve not posted an estimate for the Shaguar and are allowing its unique provenance to capture global interest and bidder participation.”
The Shaguar will be offered at Mecum Auctions’ 2025 Kissimmee sale in January.
While the Shaguar’s auction generates excitement, Jaguar itself is facing a storm of backlash over its recent rebrand.
The iconic British luxury carmaker unveiled a new ad on November 19, introducing a revamped logo and tagline: “Copy nothing.”
The colorful ad featured a diverse cast in bold outfits, alongside slogans like “live vivid” and “delete ordinary.”
The refreshed logo simplifies the famous “leaper” design and uses a modern mix of uppercase and lowercase letters.
The campaign immediately divided opinions online.
Many fans were unimpressed, with one Instagram commenter accusing Jaguar of “killing a British icon.”
Critics labeled the ad “too woke” and accused Jaguar of pandering to trends.
Jaguar Land Rover, however, defended the bold move. Spokesperson Joseph Stauble called it “a dramatic leap forward” while ensuring that classic Jaguar symbols remain intact.
He also teased more announcements, set to unfold at Miami Art Week on December 2.
On top of the rebrand, Jaguar hinted at an all-electric future in a social media post showing a sleek, futuristic vehicle.
But like the ad, the teaser was met with mixed reactions.
The Austin Powers Jaguar is a playful nod to Britain’s boldness, creativity, and eccentricity.
Meanwhile, the rebrand is Jaguar’s attempt to future-proof its image, especially as it transitions to electric vehicles and a more modern, global identity.