Black Friday buzz: Brands hope for a bit of BLACK MAGIC to lift sales

Companies in India are leveraging Black Friday to clear Diwali stock by offering up to 50% discounts in stores and online. The event coincides with salary payouts, encouraging spending. Black Friday, originating from the US, is growing in India with heavy promotions from brands like Nykaa, Myntra, Amazon, and more, pushing sales of electronics, apparel, and premium foods.